This Whole micoach Thing Is CoolBy: Ben | April 10th, 2012
There are advantages to playing in a smaller league. With fewer eyes watching, sponsors are more willing to use America as a test market, trying out new technology in the US before shipping it over to the big boys in Europe.
It was announced recently that Adidas would be using the 2012 MLS All-Star game, slated for July 25 in Philadelphia, as a forum to test its new “smart cleat” technology, micoach. Using chips implanted in its soles, the cleats are able to take such stats as player speed and distance run, opening up a whole new ballgame for those who are attracted to on-field metrics.
Don’t think its cool yet? Check out the promo video:
I think this is a pretty sweet event for both the league and soccer as a whole; we get publicity, and fans everywhere get an entirely new way to look at the beautiful game. Really just awesome overall.
Now maybe we should try to win this year’s All-Star game…….